Aged Debt Leads – Suggested Scripting #2
Individuals with high debt loads tend to dodge the phone, the best Debt Settlement leads are only close at 15%….often it’s even lower. This means 85% of these people still haven’t taken action to resolve their debt repair in a meaningful way. When more than half of Americans don’t have savings, it can be a very stressful and difficult situation to manage.
There are many reasons why a consumer doesn’t sign up for a debt program the first time. They’re already stressed out and people sometimes shut down when faced with such a major decision – including being terrified of their creditors! But there are also a lot of slippery companies in the debt space and maybe they just talked to a greasy sales guy who sounds like he just smoked 10 packs of Marborols, 10 cups of espresso, and cheap cologne you can smell through the phone.
That’s why a quality control/service-focused approach works with Credit Repair leads. When investigating a consumer’s previous experience first, your staff can get to the real reason they didn’t buy within the first minute of the call. You can quickly pivot from a random salesperson to a trusted/caring almost friend.
Step 1: Establish A Quality Control Call
Make this a quality control call – Not a sales call. Embrace the part of “Quality Control ” with a smile and voice inflection – high-pitched like Winnie the poo bringing debt-curing honey! If the consumer attempts to hang up – be sure to establish there’s no pressure and you’re just trying to help.
“Good Morning/Afternoon/Evening is this (NAME)? Hey NAME this is (REP) in the quality control department of (Debt Repair Ninjas) …..It looks like you spoke to someone a while back about getting out of debt…..I didn’t see that we were working with us yet – I just wanted to see what might’ve gone wrong and that you got all the correct information -perhaps I can get you a lower payment and stop your creditors from harassing you.
“What is this about?” – “Who are you?” – “Did I speak with you? Are you in a call center in Pakistan trying to scam me?”
“I’m not trying to sell you anything…it looks like you spoke to SOMEONE about a Debt repair plan…but I JUST want to make sure someone answered your questions with the best information and gave you the most affordable plan to relieve financial stress – Can you tell me what happened?
Step 2: Interview for Information
Get the consumer talking about what happened. Was the previous sales rep able to answer all of their questions? Was he knowledgeable? What made them reach out for debt repair?
If response is “Did not accomplish”
“I’m glad I called you – in the quality control department I have an attorney backed program that others don’t have access to. What if I could save you $200 per month or more, is that worth a few minutes of your time?
GO INTO PITCH
If response is “Accomplished”
“I’m happy to hear that. But how much unsecured debt do you have and what’s your new payment range? I just want to make sure you have the best possible score. We attorneys on staff to protect you from your creditors, did you want to get an estimate of how much we can save you per month?
INTERVIEW ON PROGRAM
Suggested Dialer Systems for Automation:
Sample Debt Repair texting Script:
DISCLAIMER: This is for informative purposes only. We are not legal representatives. Please check with your legal counsel to ensure SMS marketing fits into your overall marketing plan.
Suggested Systems for Automation:
“Hi is this <name>?”
Yes, who is this?
“This is John, I was reaching out to some older inquiries of people who need helping getting out of debt. I know it’s annoying when people call 🙂
“Do you have a few minutes to see your estimate? No one should have to be stressing over credit card bills!”
Send digital business card “This is me”
(Get them talking) – What made you reach out for debt repair? Did something change recently with your job or what not?