Frequently Asked Questions About Buying Leads
Buying Leads
What is The Leads Warehouse?
The Leads Warehouse is a lead provider and marketing data company founded in 2005. We sell aged leads, real-time leads, call transfers, click-to-call and direct mail leads, plus consumer and business data lists, across more than 15 verticals. We also share campaign tactics, scripting suggestions and compliance updates with our clients. Read more about our history and mission.
What types of leads can I buy?
You can buy six main types: aged leads, real-time leads, call transfer leads, click-to-call leads, direct mail leads and marketing data lists. Aged leads give the best value for high-volume outreach. Real-time, transfer and click-to-call leads connect you with consumers who want to talk now. Popular verticals include final expense leads, MCA leads and debt relief leads.
How do I buy leads from The Leads Warehouse?
Call us at 800-884-8371 (Monday through Friday, 8:00 a.m. to 5:00 p.m. PST) or use our contact form. We’ll learn how your business sells, recommend the lead types that fit, and help you set up a test order so you can measure results before scaling.
Can I start with a test order?
Is there a minimum order?
What payment methods do you accept?
We accept credit cards, ACH, wire transfers and Zelle. See our payment methods page for details.
Contact us for more information or schedule a call to discuss your lead needs.
Lead Pricing
How much do leads cost?
Lead pricing depends on the lead type, vertical, intent level and age. Aged leads sit at the low end and real-time leads, call transfers and inbound calls at the high end. Our 2026 research, for example, shows MCA leads ranging from $0.02 to $200 each depending on type; see how much MCA leads cost in 2026. For a quote on your order, contact our team.
Are aged leads cheaper than real-time leads?
Yes. Aged leads are sold after the initial contact window, so they cost a fraction of real-time leads and are ideal for high-volume dialing, texting and email. Real-time leads cost more because you reach the consumer the moment they opt in. Many buyers combine both, for example aged final expense leads for volume and real-time leads for high-intent prospects.
What is the difference between exclusive and shared leads?
An exclusive lead is sold to only one buyer, while a shared lead is sold to several. Exclusive leads cost more because they reduce competition; shared leads cost less and offer more volume but reward fast follow-up. Many of our real-time products, including real-time MCA leads, are offered in exclusive or shared positions.
Contact us for more information or schedule a call to discuss your lead needs.
Lead Types
What are aged leads?
Aged leads are opt-in consumers who requested information at least two days ago and are now sold at a lower price than real-time leads. We offer multiple age brackets plus unsold leads. Many consumers take weeks or months to buy, so aged leads still convert with the right cadence; see what 13,133 dialer attempts showed about aged leads.
What are real-time leads?
Real-time leads are consumers who opt in and want to speak with someone right away, delivered to you the moment they submit their information. Many of our real-time products run 24/7 by API in exclusive or shared positions. Contact them within seconds, because intent fades quickly. Real-time options include real-time Medicare leads and real-time final expense leads.
What are call transfer leads?
Call transfer leads are opt-in consumers who are contacted and prequalified by a call center, then handed off live to your representatives. Our transfers are live handoffs, not blind transfers. They’re available in verticals such as consumer debt, tax debt, ACA and SSDI; see our debt relief call transfers.
What are click-to-call leads?
Click-to-call leads are consumers who respond to a marketing creative and tap to call your team immediately, so intent is high. Coverage hours and call volume vary by vertical. For example, our final expense click-to-call leads require an 8-hour daily calling window, Monday through Friday, and run in an exclusive position.
What are direct mail leads?
Direct mail leads are consumers who receive a mail piece and call your representatives. Because they start the call, they show strong intent. Our direct mail debt relief leads have same-week setup and an exclusive position, and we recommend running them as 4-week campaigns.
Are marketing data lists the same as opt-in leads?
No. Marketing data lists are compiled data for your own cold calling, digital and direct mail outreach. Our data comes from 100+ U.S. public record feeds, is updated at least quarterly (cell phone data monthly), and can be filtered by more than 130 criteria. Explore our consumer, business and cell phone data lists.
Contact us for more information or schedule a call to discuss your lead needs.
Industry Leads
What final expense leads do you sell?
We sell aged, real-time and click-to-call final expense leads. All come from consumers who opted in for final expense information on stand-alone, long-form pages or TCPA-compliant social creatives. Real-time leads are available 24/7 in exclusive or shared positions, with more than 200,000 leads available per month. See our final expense leads for insurance agents.
What MCA leads do you sell?
We sell aged MCA leads, real-time MCA leads, SMS MCA leads, business funding leads and SBA funding leads. Our MCA leads are business owners who completed long-form information on a page specific to merchant cash advance or business funding. Real-time MCA leads are available 24/7 in exclusive or shared positions. Compare options on our merchant cash advance leads page.
What debt relief leads do you sell?
Our consumer debt leads are consumers with at least $10,000 in unsecured debt, available as aged, real-time, call transfer, click-to-call and direct mail leads. See our debt relief leads.
Do you sell tax debt and credit repair leads?
Yes. Tax debt leads are consumers with at least $10,000 in federal income tax debt; see our tax relief leads. Credit repair leads are consumers with poor credit who were recently turned down for an auto loan or mortgage; see our credit repair leads.
Do you sell Medicare and health insurance leads?
Yes. We connect agents with Medicare-eligible seniors during AEP, OEP and SEP through aged, real-time and click-to-call Medicare leads. For individual health coverage we offer ACA leads, including call transfers and click-to-call, and U65 health insurance leads.
Do you sell life insurance leads?
Yes. Our life insurance leads focus on final expense, the most common type of life insurance lead our agents buy. See our final expense life insurance leads for aged, real-time and click-to-call options.
What auto insurance leads do you sell?
We sell aged, real-time and click-to-call auto insurance leads from vehicle owners who submitted long-form information on an opt-in auto insurance page. Aged auto leads include multiple age brackets and unsold leads, delivered by API or email. See our auto insurance leads.
What solar leads do you sell?
We sell aged, real-time and exclusive solar leads. Our solar leads are consumers who completed a long-form application on a stand-alone solar page, with no clickbait, co-reg or incentivization, and exclusive solar leads are never resold or shared. See our solar leads for installers.
Do you sell mortgage leads?
Yes. We offer mortgage refinance leads and reverse mortgage leads for lenders and brokers. Our mortgage leads are aged mortgage leads or real-time mortgage leads. All of our mortgage leads are highly sortable for geography and financial requirements.
Do you offer business financing lists?
Yes. Alongside our MCA leads, we offer business financing lists for funders and brokers who run their own outreach to business owners.
Do you sell SSDI and legal leads?
Yes. We sell aged, real-time and call transfer SSDI leads for disability advocates. For law firms we offer motor vehicle accident leads and mass tort leads.
Contact us for more information or schedule a call to discuss your lead needs.
Compliance & Quality
How are leads delivered, and how fast?
Do you replace disconnected numbers?
Are your leads scrubbed against the Do Not Call list?
DNC scrubbing is available on request. Let us know when you order, and we’ll scrub your leads against the Do Not Call list. We also offer DNC cleansing for data you already own through our data append and validation services.
Do you scrub for TCPA litigators?
Yes. We always scrub our records against our list of known TCPA litigators and serial complainers. Learn more about our telemarketing litigator blacklist.
How do you document consumer consent?
Where do your leads come from?
Can you clean or append data we already own?
Yes. Our data append and validation services cover NCOA change-of-address updates, phone and email append, email validation, DNC and disconnected-phone cleansing, and reverse phone and email append.
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