Why Long-Term Electricity Demand Still Favors The Solar Industry
By James Schulze This article discusses the current rise in demand for electricity and the factors contributing to this increase. It also makes the case for buying more opt-in solar leads and what contractors should consider when selecting the right lead provider to help them grow. The solar industry has experienced a difficult few years. […]
The Geopolitical Tailwind: Why The Iran Conflict Is Reshaping The Thesis For Residential Solar
By James Schulze This article discusses how the current Iran conflict is causing a shift in how modern consumers view energy and the value that solar solutions can offer them. It also highlights how solar installers can modify their messaging to better tap into these psychological shifts in consumers, ultimately driving up sales. The ongoing […]
Are Solar Leads Still Worth It In 2026? ROI In A Slower Market
By James Schulze This article discusses changes in the solar industry and how solar leads can still be effective with the right lead strategy. It also touches on how installers can use aged solar leads and adjust their lead strategy to drive up ROI. It is a question on the top of most solar installers’ […]
How To Close Solar Leads – In-Home vs. Phone Sales Conversion Strategy
By James Schulze This article discusses how solar installers can close leads under both in-home sales and phone conversion models. It also shares insights on what else installers can do to improve their close rates. Closing solar leads is harder in 2026. Higher interest rates have made it tougher for homeowners to finance a solar […]
Best Solar Lead Generation Strategies For Installers – In-Home vs. Call-Based Models
By James Schulze This article discusses different models that solar installers can use in running their solar operations. It touches on the strengths and weaknesses of each model and why many installers are now adopting a hybrid model. It also offers insights on the best lead types and how installers can win more business under […]
Exclusive vs. Shared Solar Leads – What Actually Converts In Today’s Market?
By James Schulze This article discusses exclusive and shared leads and which leads convert better. It also offers insights on the best solar leads strategies and how installers can effectively use leads to grow their pipeline. Buying the right leads for your company involves many decisions, all which can impact your success in converting leads […]
How Much Do Solar Leads Cost In 2026?
By James Schulze This article provides insights on the costs of different types of solar leads and what is driving up lead costs in today’s market. It also shares how solar installers can lower their solar lead costs while still effectively growing their businesses In the past year, the cost of solar sales leads has […]
What Are Solar Leads? Types, Costs, And How Installers Use Them
By James Schulze This article helps solar installers understand the types and costs of solar leads. It also discusses how solar installers can best use solar sales leads to grow their pipeline. Last month we discussed some of the promising trends and opportunities that have recently emerged in the U.S. solar industry (read our previous […]
Solar – Opt-In Leads Will Help Solar Installers Capture Emerging Opportunities
By James Schulze This article discusses some of the promising trends and opportunities that have emerged in the solar market. It also discusses how solar installers can most effectively grow their business in 2026 and beyond. The U.S. solar market appears poised for some good news. And, based on trends in the early months of […]
New FCC Proposed Rules That Every Company Should Know About
By James Schulze This article discusses the FCC’s new FNPRM and what changes are being proposed. It also considers how these changes may impact U.S. businesses’ telemarketing efforts and what they can do to drive their own compliance. The Federal Communications Commission (“FCC”) recently adopted a Further Notice of Proposed Rulemaking (“FNPRM”) that […]