How To Close Solar Leads – In-Home vs. Phone Sales Conversion Strategy
By James Schulze This article discusses how solar installers can close leads under both in-home sales and phone conversion models. It also shares insights on what else installers can do to improve their close rates. Closing solar leads is harder in 2026. Higher interest rates have made it tougher for homeowners to finance a solar […]
Best Solar Lead Generation Strategies For Installers – In-Home vs. Call-Based Models
By James Schulze This article discusses different models that solar installers can use in running their solar operations. It touches on the strengths and weaknesses of each model and why many installers are now adopting a hybrid model. It also offers insights on the best lead types and how installers can win more business under […]
Exclusive vs. Shared Solar Leads – What Actually Converts In Today’s Market?
By James Schulze This article discusses exclusive and shared leads and which leads convert better. It also offers insights on the best solar leads strategies and how installers can effectively use leads to grow their pipeline. Buying the right leads for your company involves many decisions, all which can impact your success in converting leads […]
How Much Do Solar Leads Cost In 2026?
By James Schulze This article provides insights on the costs of different types of solar leads and what is driving up lead costs in today’s market. It also shares how solar installers can lower their solar lead costs while still effectively growing their businesses In the past year, the cost of solar sales leads has […]
What Are Solar Leads? Types, Costs, And How Installers Use Them
By James Schulze This article helps solar installers understand the types and costs of solar leads. It also discusses how solar installers can best use solar sales leads to grow their pipeline. Last month we discussed some of the promising trends and opportunities that have recently emerged in the U.S. solar industry (read our previous […]
Solar – Opt-In Leads Will Help Solar Installers Capture Emerging Opportunities
By James Schulze This article discusses some of the promising trends and opportunities that have emerged in the solar market. It also discusses how solar installers can most effectively grow their business in 2026 and beyond. The U.S. solar market appears poised for some good news. And, based on trends in the early months of […]
Why Is It So Hard To Connect With Prospects Today?
By James Schulze This article discusses the different rules and laws that affect how businesses may connect compliantly with consumers in their calling, texting, and emailing campaigns. Connecting with prospects is harder than it has ever been. Despite following time-proven campaign strategies, contact rates have declined. It doesn’t matter if you’re calling, texting, […]
The 2026 Reset For Residential Solar
By James Schulze This article discusses the outlook of the residential solar market and its reset to solar-plus-storage solutions. It also discusses how you can buy the most effective leads for 2026. The residential solar market is shifting. In the past, the word “solar” conjured up visions of multiple solar panels on the […]
Anticipated Fed Rate Reductions Could Power Growth In Solar Industry
By James Schulze This article discusses the Federal Reserve’s recent and expected cuts in its rate and how this change may positively impact the solar industry. It also discusses how you can capitalize on upcoming opportunities. In September 2025, the Federal Reserve’s Federal Open Market Committee (FOMC) agreed to downwardly adjust the fed […]
Despite Short-Term Challenges, Underlying Factors Suggest Long-Term Growth In Solar
By James Schulze This article discusses policies, economic factors, and market dynamics that will affect the trajectory of the solar market in the short and long term. It also touches on ways solar installers can sustain and grow their businesses, even in a short-term contraction. The U.S. residential solar industry has experienced several ups and […]