Mass Tort Leads Vs. Motor Vehicle Accident Leads – How Legal Marketing Strategies Differ

By James Schulze This article discusses similarities in mass tort leads and MVA leads, but even more importantly, highlights key differences in their marketing strategies. It stresses the need to generate, further qualify, and work these leads differently, as the strongest marketing operations are built around the consumer, case criteria, and the economics of a […]

Mass Tort Marketing Update: What Is Changing For Law Firms And Lead Buyers

By James Schulze This article discusses changes in the mass tort market and how qualified volume at scale is essential to building a client base and driving economics that make sense. It also highlights the need for intake efficiency, using AI and other tools to ensure intake capacity is not a limiting factor. Mass tort […]

Why AI Is Increasing The Value Of High-Quality Mass Tort Leads

By James Schulze This article discusses how law firms are using AI to more effectively and efficiently evaluate and process new mass tort claimants. AI, combined with smarter case screening and greater financial discipline, are changing mass tort marketing and the value of high-quality leads in growing mass tort client bases. Artificial intelligence (AI) is […]

Why Law Firms Are Getting More Leads But Fewer Signed Cases

Young man in plaid shirt consulting with lawyer at desk with Lady Justice statue in background

By James Schulze This article discusses why law firms may see fewer signed cases in today’s environment even though they have more leads entering their sales funnel. It also touches on how the number of signed cases has become the most important KPI today and how the different mass tort lead types can help deliver […]

How To Build Your Roblox Client Base

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By James Schulze   This article discusses the growing Roblox abuse lawsuits and how attorneys can quickly build their Roblox case volume to address the needs in the market.   Roblox was introduced to the market in 2006. Younger users were attracted to the colorful graphics and the idea of getting to create their own […]