Navigating The 2027 ACA Shift: Why The Sky Isn’t Falling (And Smart Agents Are Buying Leads)
By James Schulze This article discusses CMS’ recently released final rule that affects ACA marketing in the 2027 enrollment year. It also offers insights on the outlook for the coming year and how agents can ensure they win more business in this more regulated environment. The rumor mill is spinning at full speed in the […]
Are Medicare And ACA Leads Worth It? ROI, Lifetime Value, And Scaling
By James Schulze This article discusses the concepts of ROI and a consumer’s lifetime value and how agents can ensure their Medicare and ACA leads deliver the greatest return. It also offers insights on best practice lead strategies and ROI-limiting mistakes that agents should avoid. There has been a lot of change in the health […]
Best Health Insurance Lead Generation Strategies For ACA And Medicare
By James Schulze This article discusses the importance of a lead generation strategy and the best channels agencies use to generate ACA and Medicare leads. It also offers insights on how agents can use a blended lead generation strategy to sell more health insurance policies. One thing all health insurance agents have in common is […]
How To Close Medicare And ACA Leads – Timing, Scripts, And Compliance Basics
By James Schulze This article discusses why it is harder to close Medicare leads and ACA leads today and factors that can help agents drive up their close rates. It also shares other ways agents can ensure they are successful in closing deals. Generating leads is only half the battle. Agents can only make money […]
Medicare vs. ACA Leads – Which Converts Better For Agents?
By James Schulze This article examines Medicare leads and ACA leads and how well each of them converts for agents. It also offers insights on lead types commonly used in the industry and how agents can effectively use leads to grow their Medicare and ACA sales. Health insurance agents often ask: Which leads convert better? […]
How Much Do Medicare And ACA Leads Cost in 2026?
By James Schulze This article provides insights on the pricing across Medicare and ACA and the different lead types. It also shares some of the best ways that agents can optimize their lead spend and select the right leads provider. The bad news is that the cost of health insurance leads are not likely to […]
What Are Health Insurance Leads? Medicare vs. ACA Leads Explained
By James Schulze This article helps health insurance agents understand what Medicare and Affordable Care Act (ACA) leads entail and the different lead types used in these categories. It also shares how some agencies effectively use a mix of leads and select the best leads provider. Over the past year, health insurance agents and their […]
New FCC Proposed Rules That Every Company Should Know About
By James Schulze This article discusses the FCC’s new FNPRM and what changes are being proposed. It also considers how these changes may impact U.S. businesses’ telemarketing efforts and what they can do to drive their own compliance. The Federal Communications Commission (“FCC”) recently adopted a Further Notice of Proposed Rulemaking (“FNPRM”) that […]
Why Is It So Hard To Connect With Prospects Today?
By James Schulze This article discusses the different rules and laws that affect how businesses may connect compliantly with consumers in their calling, texting, and emailing campaigns. Connecting with prospects is harder than it has ever been. Despite following time-proven campaign strategies, contact rates have declined. It doesn’t matter if you’re calling, texting, […]
How The One Big Beautiful Bill Will Impact ACA
By James Schulze This article discusses how the One Big Beautiful Bill Act (OBBBA) will impact the Affordable Care Act (ACA) enrollments. It also gives helpful insights on how agents can profitably grow their ACA business in this environment. The One Big Beautiful Bill Act (OBBBA), signed into law on July 4, 2025, […]