How To Use Aged Medicare Leads To Fill Educational Events Under The New CMS Rules
By James Schulze This article discusses how CMS’ changes for the 2027 contract year are bringing back educational events as one of the most effective Medicare marketing tools. It also shares how agents can use aged Medicare leads to build up attendance and then stay engaged with seniors after the event, driving up their enrollments […]
Why The 2027 CMS Medicare Rule Is Good News For Medicare Lead Buyers
By James Schulze This article discusses the changes set forth in CMS’ CY 2027 Final Rule and how they will make it easier and more efficient for Medicare agents to interact with beneficiaries and enroll them. It also gives insights on what agents can do today – based on these new changes – to achieve […]
Are Medicare And ACA Leads Worth It? ROI, Lifetime Value, And Scaling
By James Schulze This article discusses the concepts of ROI and a consumer’s lifetime value and how agents can ensure their Medicare and ACA leads deliver the greatest return. It also offers insights on best practice lead strategies and ROI-limiting mistakes that agents should avoid. There has been a lot of change in the health […]
Best Health Insurance Lead Generation Strategies For ACA And Medicare
By James Schulze This article discusses the importance of a lead generation strategy and the best channels agencies use to generate ACA and Medicare leads. It also offers insights on how agents can use a blended lead generation strategy to sell more health insurance policies. One thing all health insurance agents have in common is […]
How To Close Medicare And ACA Leads – Timing, Scripts, And Compliance Basics
By James Schulze This article discusses why it is harder to close Medicare leads and ACA leads today and factors that can help agents drive up their close rates. It also shares other ways agents can ensure they are successful in closing deals. Generating leads is only half the battle. Agents can only make money […]
Medicare vs. ACA Leads – Which Converts Better For Agents?
By James Schulze This article examines Medicare leads and ACA leads and how well each of them converts for agents. It also offers insights on lead types commonly used in the industry and how agents can effectively use leads to grow their Medicare and ACA sales. Health insurance agents often ask: Which leads convert better? […]
How Much Do Medicare And ACA Leads Cost in 2026?
By James Schulze This article provides insights on the pricing across Medicare and ACA and the different lead types. It also shares some of the best ways that agents can optimize their lead spend and select the right leads provider. The bad news is that the cost of health insurance leads are not likely to […]
What Are Health Insurance Leads? Medicare vs. ACA Leads Explained
By James Schulze This article helps health insurance agents understand what Medicare and Affordable Care Act (ACA) leads entail and the different lead types used in these categories. It also shares how some agencies effectively use a mix of leads and select the best leads provider. Over the past year, health insurance agents and their […]
New FCC Proposed Rules That Every Company Should Know About
By James Schulze This article discusses the FCC’s new FNPRM and what changes are being proposed. It also considers how these changes may impact U.S. businesses’ telemarketing efforts and what they can do to drive their own compliance. The Federal Communications Commission (“FCC”) recently adopted a Further Notice of Proposed Rulemaking (“FNPRM”) that […]
2027 CMS Proposed Rule And What It Means For Medicare Agents
By James Schulze This article discusses CMS’ proposed rule for the 2027 Contract Year, including its recommended changes and timeline. It also gives insights on how these new changes might affect Medicare sales. With the 2026 Annual Enrollment Period (AEP) wrapping up in a matter of days, the Centers for Medicare & Medicaid […]