Medicare vs. ACA Leads – Which Converts Better For Agents?
By James Schulze This article examines Medicare leads and ACA leads and how well each of them converts for agents. It also offers insights on lead types commonly used in the industry and how agents can effectively use leads to grow their Medicare and ACA sales. Health insurance agents often ask: Which leads convert better? […]
How Much Do Medicare And ACA Leads Cost in 2026?
By James Schulze This article provides insights on the pricing across Medicare and ACA and the different lead types. It also shares some of the best ways that agents can optimize their lead spend and select the right leads provider. The bad news is that the cost of health insurance leads are not likely to […]
What Are Health Insurance Leads? Medicare vs. ACA Leads Explained
By James Schulze This article helps health insurance agents understand what Medicare and Affordable Care Act (ACA) leads entail and the different lead types used in these categories. It also shares how some agencies effectively use a mix of leads and select the best leads provider. Over the past year, health insurance agents and their […]
New FCC Proposed Rules That Every Company Should Know About
By James Schulze This article discusses the FCC’s new FNPRM and what changes are being proposed. It also considers how these changes may impact U.S. businesses’ telemarketing efforts and what they can do to drive their own compliance. The Federal Communications Commission (“FCC”) recently adopted a Further Notice of Proposed Rulemaking (“FNPRM”) that […]
2027 CMS Proposed Rule And What It Means For Medicare Agents
By James Schulze This article discusses CMS’ proposed rule for the 2027 Contract Year, including its recommended changes and timeline. It also gives insights on how these new changes might affect Medicare sales. With the 2026 Annual Enrollment Period (AEP) wrapping up in a matter of days, the Centers for Medicare & Medicaid […]
Why Is It So Hard To Connect With Prospects Today?
By James Schulze This article discusses the different rules and laws that affect how businesses may connect compliantly with consumers in their calling, texting, and emailing campaigns. Connecting with prospects is harder than it has ever been. Despite following time-proven campaign strategies, contact rates have declined. It doesn’t matter if you’re calling, texting, […]
Inbound Calls Drive Compliance and Efficiencies Amidst CMS Rules Changes
By James Schulze This article discusses the CMS’ rules that will continue to affect how insurance agents and brokers may legally market Medicare Advantage to eligible seniors. It also gives more information on inbound calls, and how they can drive compliance and efficiencies in acquiring new business. The Centers for Medicare & Medicaid Services’ (CMS’) […]
Ensure Your Medicare Marketing Efforts Are Compliant For AEP
By James Schulze This article discusses the U.S. government’s marketing rules for Medicare plans and specific restrictions on agent actions. It also addresses how agents can quickly become compliant before AEP begins. With less than a month until the start of Medicare’s Annual Enrollment Period (AEP), ensuring your agency’s marketing efforts comply with CMS’ April ruling is […]
How Final Expense Can Supplement Your Medicare Insurance Business
This article discusses the final expense insurance market and the factors that will continue to drive sustainable growth. It also shares insights on why it may make sense for Medicare insurance agents and brokers to supplement their business with final expense insurance and how they can get started. The global final expense insurance market is […]
Despite Recent Stay on CMS’ 2025 Final Rule For Medicare, One-to-One Consent Still Required
By James Schulze This article discusses the recent federal court proceedings that have paused some provisions of CMS’ Final Rule for the 2025 Medicare contract year. It also gives insights on what agents and brokers can do to legally market Medicare Advantage to seniors. In April 2024, the Centers for Medicare & Medicaid Services (CMS) […]