We suggest you do your due diligence as we aren’t legal experts, but from our experience, Ringless Voicemails are fully legal and are compliant when used responsibly. There is a right way and a wrong way to use this technology. Most other ringless voicemail systems use what is called the “double-bump” method. Also referred to as “call-collision” method. This technology would call a cell phone, and then a micro-second later – will make a second call. It then hangs up on the first call, and uses the second route to leave a voicemail. Effectively having a 100% drop rate.
There is clearly a better way!
The Better Way:
Our system uses a true “Server-to-server” ringless voicemail delivery method. This means we manage relationships with the telcos and use carrier level voicemail access lines. Dialing into those lines, we then use our server to transmit the ringless voicemail message directly to the cell phone – without the need to ever make the phone ring.
Why is this better you ask? First, using the “call-collision” method has legal and compliance issues. If a sales company calls and hangs up on 100% of the people they call, it violates laws put in place to protect people’s phone line while they are calling for emergency services.
Second, and more important from a sales & marketing point of view, this method is only able to get into 40% of target lead mailboxes. That means 6 out of 10 of your clients won’t even receive your ringless voicemail message…..With a truly compliant system like ours, expect up to 80% delivery!
What Are Ghost Taps?
Even the server-to-server method can have a “line tap” or “ghost tap” on the device if an RVM was unsuccessful. Taps can also result in a “missed call” notification, however, “taps” are NOT real phone calls or robocalls. There is no active voice channel present and the RVM has long disconnected from the servers by the time a tap occurs.“Missed Call” notifications and/or taps are the product of signaling on the carrier’s end, and not on our system’s end. We have an advanced option that will remove the delivery method which will eliminate line taps, however, it would also reduce delivery rates.
As an added bonus we can record your ringless voicemail drops (by request) and allow you to hear the near-perfect delivery into the voicemails. It’s a pretty cool feature!
Does using Ringless Voicemail somehow get around telemarketing laws?
We can’t give advice as we aren’t legal experts, but we encourage all clients to treat this just like any other telemarketing call. It may be ringless, but you don’t want to annoy anyone. Follow the laws regarding DNC, who you contact, have permissible purpose, and make sure you have access to a solid ringless voicemail opt out list.
Ringless voicemails are best used on internal client lists who you would call back anyway, but just don’t have the time. Maybe you spoke to someone about buying a house last year and mortgage rates have gone down? Maybe it would be a good time to call them and remind them of your name and let them know you’d still like to chat if they are in the market. This is where a ringless voicemail campaign would come in quite handy.