Scripting for Solar Sales & Aged Solar Leads

A good script makes all the difference when contacting an aged solar lead to turn them into an appointment.

The phone/cold calling method is one of your best tools, but an aged solar lead is always better than dialing the yellow pages or door-knocking a random homeowner!

What should my script for my aged solar leads look like?

• Start off with a simple & friendly introduction – remember first impressions always count and practice makes perfect! Aged solar leads filled out a form at some point!
• Explain the reason for your call – we just installed a system down the street for your neighbor, there’s a cat stuck in a tree, or the evil power company is increasing rates by 6-7% per year, and you’re here to save them!
• Wow them with questions – Learn about your aged solar lead and figure out what may motivate them

Some Questions Could Look Like This

• Did you know that solar panels can significantly reduce your monthly utility bill while simultaneously increasing the value of your home – an average of 2% increased value?
• Did you know there are government initiatives that help cover the costs of installing solar?
• I would appreciate it if you could voice your concerns regarding what might be holding you back from installing solar panels.

Script Examples

Script One – aged solar leads:

Hi, is Jim available? This is _ calling.

Hey, Jim great to get in touch – I was just calling from ___, we’re just going to be in your neighborhood next week and we were reaching out to some other neighbors to discuss reducing your electric needs, with a focus on saving money and potential tax credits.

We have a system that permanently eliminates or reduces your monthly electric bill by at least 75%.

Do you know how much your monthly power bill is?

Script Two – aged solar lead:

Hello is this Joe Bob?

Hey Joe Bob! This is Robin from Bat Solar, I wasn’t calling to sell you anything I was just letting you know we’ll be in the neighborhood next week and I wanted to see if you would be interested in a quick consultation on reducing your electric needs – would you be able to meet for 15-30 minutes to see if you qualify for Government incentives on solar and potentially increasing your home’s value by 2% as well?

Script Three – aged solar lead:

Hi is <name> available?

Hey <name> this is Robin from Bat Solar, we’re just notifying homeowners in the ___ area that because of the high power usage you may be able to reduce or eliminate your electric bill with a solar system that will nearly pay for itself over time.

Does your power bill average over $75 or more like your neighbors?

If you have good credit and no collection notices or past due medical bills, you can get a system with no upfront cost!

OBJECTIONS:

I can’t afford a solar system!

Rebuttal: There are government rebates/incentives as well as financing options, do you want to just see what you qualify for? The cost of solar has dropped 70% between 2010 and 2016. If you refer a neighbor we can get you a great discount as well! How’s your credit score?

Will panels devalue my property?

Rebuttal: No! In fact, your home value can increase being that no power bill is one less cost and one more selling point to a potential buyer!

My power bill is already only $100 a month!

Rebuttal: That IS low! But (power company) is only increasing rates by 6-7% per year, your bill will only keep rising.  You could lock in your low bill forever and eventually have no bill with a solar system.

Learn about our Aged Solar Leads today!